Mobile, CTV, Desktop: mCanvas Unifies Ad Experiences Across Smart Devices

September 20, 2024: Announcing the highly-anticipated evolution of mCanvas into omnichannel ad offerings with immersive experiences across smart devices. This step enables brands to reach a broader audience across digital touchpoints using verified measurability.

Blending superior ad creatives with sensor-led technology, mCanvas bridges the gap between ‘passive attention’ and interactive advertising. By leveraging interactive mobile sensors, dynamic polls, and non-disruptive CTV banners, mCanvas ensures ads are not just 100% viewable but also 100% viewed. The CTV format offers companion banner overlays, animated footers, and QR codes leading users to microsites, which are engineered to generate efficient leads for brands, worldwide. 

Watch the integrated CTV campaign with foodpanda which drove over 82% video completion rate with data-driven targeting and advanced ad engagement – earning mCanvas its first global CTV win at Adgully’s DATAMATIXX Awards 2024

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mCanvas employs precision targeting and high-quality ad placements to  deliver success for brands across multiple screens. Going beyond traditional campaign measurements, mCanvas leverages verified measurability tools to track data based on viewability, attention per mile, user engagement, footfall attribution, and brand lift. Brand campaigns are optimized for elevated reach and brand recall, more time spent on creative, higher store visits, and increase in purchase intent.
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Addressing the potential that omnichannel ads offer, Bharat Sharma, COO at mCanvas, Affinity Global Inc. commented: “mCanvas can maximize brand attention through impactful ad experiences that bring brand stories to life across mobile, desktop and connected TV screens. By pioneering omnichannel ad offerings at scale, brands can achieve 89% customer retention rate, and elevate their online presence. With our immersive ad solutions, we’re helping brands boost 3X higher recall for increased customer engagement, by extending our innovation, creativity and reach across multiple digital touch-points.”
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Multiple eye-tracking studies show that 95% of consumers have their mobile phones in hand, while watching TV. While mobile ads are still dominant, CTV is narrowing the gap. With mCanvas’ immersive ads across smart devices, brands can now captivate audience attention, boost engagement, generate leads, maximize sales, and achieve their branding KPI’s.
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mCanvas is poised to blend innovation and impact though creative-led omnichannel ad solutions for experiential storytelling across smart devices.
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To know how your brand can benefit from omnichannel offerings, please contact:
Nigel Dsouza
nigel.d@mcanvas.com
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About mCanvas:
mCanvas, an awareness generating platform, builds experiential ad creatives using standard assets, which are distributed across top mobile apps and websites globally. They measure campaign performance against metrics such as viewability, attention, brand lift, and physical store footfalls.

To know more, visit mCanvas.com