mCanvas

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about Etiqa
what Etiqa Insurance wanted
branding solution offered by mCanvas
how the campaign was executed
execution
youtube video
results
MOAT by Oracle
campaign performance data
testimonials

about Etiqa Insurance

Part of the Maybank Group, Etiqa Insurance Pte. Ltd. serves customers across South-East Asia with the commitment to humanizing insurance. With a focus on people over policies, their products and services are simple, personal, and relevant to the modern-day consumer.

what Etiqa Insurance wanted

To enhance brand awareness through innovative and refreshing strategies.
To redefine insurance marketing through a memorable campaign.
To engage audiences during their daily routines with immersive brand experiences.
To increase brand recognition among potential customers in Singapore.

mCanvas’ branding solution

format

interstitial, gyroscopic motion detection, screen touch sensors

targeting

demographic: 18+ year-old males & females; young singles & professionals, newly married couples
interests: finance & investment, health & wellness, travel, real estate, technology.

how the campaign was executed

With mCanvas’ interactive rich media, leveraging the interstitial ad format
The ad incorporated dynamic graphics, captivating audio-visuals, and gyroscopic motion + screen touch sensors for an immersive experience.
Through an interactive surfing game, the strategy intertwined insurance with life's challenges, highlighting the brand promises of stability, protection, and assurance.

execution

Users were drawn into the ad journey with a surfer-themed interstitial, enticing them to get 'ready to embrace ups & downs.' Then, they were prompted to crank up the volume for an immersive oceanic experience.
Once done, users were asked to tilt their phones left or right to navigate obstacles, transforming their screens into a high-adrenaline surfing race-course.
Throughout the 15-second gamified adventure, they had to dodge rocks and barrels to avoid crashing, for a smooth journey. Based on their skills, users got tailored outcomes, either reaching the flag at the finish line or learning from a crash.
The ad seamlessly concluded with visuals showcasing brand offerings and a compelling CTA: 'Get Insured' to explore insurance products on the landing page.

see the results for yourself

1 Mn +

users reached

approx. 8 secs

avg time spent

~20X

engagement rate

higher than benchmarks

>6 times

outbound click rate

above industry standards

MOAT by Oracle

58.87%

on Screen %

impressions where at least 1 pixel of the ad was in-view with focus

57.40%

In-View %

unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second

62.90%

Fully On-Screen %

impressions where the ad surface was 100% on-screen for any period of time

-71.20%

IVT %

unfiltered impressions that were determined to be delivered to an invalid endpoint

campaign performance data

top 5 devices as per engagement

testimonials

We decided to differentiate our brand and dove headfirst into a fresh approach to boost the awareness of Etiqa Insurance Pte. Ltd. in Singapore. With an interactive gamified experience, mCanvas transformed our brand message into an exhilarating surf adventure. The immersive ad reached over 1MN users from our targeted audience, riding the engagement wave higher than ever imagined. mCanvas' creative-led tech truly made a splash, effectively communicating our brand's message while leaving an unforgettable impact.

,Etiqa Insurance Pte. Ltd.

When crafting this mobile campaign for Etiqa Insurance Pte. Ltd., we wanted to break free from the BFSI sector's image. So, we climbed onto our creative surfboards and rode the wave of innovation with mCanvas' sensor-led tech. The gamified ad journey resonated deeply with users, surpassing industry standards with close to 20X engagement rate. Big shoutout to mCanvas for turning our vision into a reality, with a stellar interactive experience that seamlessly integrated the surfing metaphor with Etiqa's brand identity.

,ADA Digital Singapore Pte. Ltd.

Surf's Up! How Etiqa Insurance Made Waves in Singapore with Gyroscopic Sensors, An Interactive Ad Journey and Up to 20X Engagement Rate