8 min read
20 Jan 2022

Garnier's Campaign Boost in Indonesia: Accelerometer & Gyroscope Sensors Leveraged For A Remarkable Transformation; Reaches 4.6MN Users

Garnier, L'Oréal
Garnier Overnight Serum
FMCG
engagement
Indonesia

about Garnier

Garnier, a leading green beauty brand, founded in 1904 by French company L'Oréal, is renowned for harnessing the power of nature. As a mass-market cosmetics provider, Garnier has expanded its affordable beauty categories from hair care and skin care to hair colour products.

what Garnier wanted

  • To promote the Bright Complete Serum range, thereby increasing awareness and purchase intent for the beauty product.

  • To empower users to embrace luminosity, by showcasing the transformative power of Garnier's serums to mobile devices that accompany everyone, everywhere.

  • To drive the messaging of radiance and brightness as well as highlight one of the primary ingredients in their serums - Vitamin C.

branding solution offered by mCanvas

format
interactive interstitial; gyroscope and accelerometer sensors; draw in the air feature
targeting
demographic: 18-24 year old females, Indonesia
appographic: targeted female-centric apps

how the campaign was executed

  • with mCanvas' mobile interstitial ad format, by leveraging motion sensors - gyroscope and accelerometer, asking user to draw a circle in the air.

  • the ad creative showcased how Garnier’s serums can help transform dull and damaged skin into healthy and radiant skin.

execution

  • The expandable ad began by asking users if dull and damaged skin affected their confidence, and if they wanted to repair it with 30X power of Vitamin C, accompanied by the visual of a woman's face with skin issues.

  • Users were prompted to draw a circle using their phones, which transformed into a healing aura around a woman's face, symbolizing skin rejuvenation.

  • The bright circle then morphed into a lemon slice, highlighting the product's key ingredient.

  • The campaign concluded with the brand's visuals, product shots, taglines, USPs, and CTA: BUY NOW that guided users to learn more or make purchases on the landing page.

see the results for yourself

4.6Mn

users

8.6%

CTR

10 secs

avg time spent
24.5X above industry standards

MOAT by Oracle

43.63%

on Screen %

impressions where at least 1 pixel of the ad was in-view with focus

54.60%

In-View %

unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second

60.04%

Fully On-Screen %

impressions where the ad surface was 100% on-screen for any period of time

94.40%

IVT %

unfiltered impressions that were determined to be delivered to an invalid endpoint

campaign performance data

top 5 devices as per engagement

apple
oppo
vivo
xiaomi
samsung
testimonial
In a world where smartphone screens illuminate our lives, we wanted to seize the mobile canvas to promote our Bright Complete Serum range. With mCanvas, we created an immersive experience, woven around the 'sun-like slice of lemon' - an integral part of our key visual, while highlighting the primary ingredient: Vitamin C. The draw in the air action, detected with gyroscope & accelerometer sensors, amplified high recall for our serum and kept users engaged for 10 seconds on average. The interactive ad effectively drove our message of breathing new life into one's skin to get radiant, healthy, and glowing complexion with Garnier serums.
Dian Joanita, Senior Brand Digital Manager, Garnier, L'Oréal
Garnier's mission was simple: create an engaging mobile ad that promotes the new Bright Complete Serum range, empowering users to embrace their luminosity. The creative revolved around the serum and how to solve the problems of dull and damaged skin, by replacing it with healthy radiance by Garnier. Partnering with mCanvas, known for blending creativity & technology, we created an immersive experience that intrigued users to draw a circle in the air by leveraging motion sensors. The interactive mobile ad garnered 24.5 times higher CTR than industry benchmarks, nailing the client brief and providing a more than enriching experience for our users.
Fritz Ferdinand, Executive Connection Planning, Wavemaker ID
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