8 min read
20 Jan 2022

Lee Cooper leveraged motion sensors to garner 18X CTR with an interactive campaign reaching over 6MN users

Lee Cooper
Lee Cooper - Life is Out There
retail
engagements
india

about Lee Cooper

Lee Cooper is an English-American clothing & footwear company, that specializes in denim products, available worldwide. With a rich history of over a century, Lee Cooper has established its iconic status as the Original British denim brand.

what Lee Cooper wanted

  • to drive sales of its summer collection

  • to increase brand awareness among shoppers & travelers

  • to enhance customer engagement with a seamless user journey

  • to enhance customer engagement with a seamless user journey

branding solution offered by mCanvas

format
scroller + sticker, gyroscope & accelerometer sensors, swipe function
targeting
data + contextual: males & females 20-40 years of age,
pan-India

how the campaign was executed

  • With mCanvas’ interactive and immersive technology, we leveraged gyroscopic and accelerometer motion sensors to engage the user in outdoor summer environments, eliciting user curiosity and excitement.

  • The full-screen experience promoted Lee Cooper’s Summer Sale Collection by capturing consumer interest and attention, by inviting them to engage with the interactive mobile experience.

  • By offering enticing discounts and limited-time deals, the campaign boosted revenue by reaching the right audience in the right environment.

execution

  • mCanvas tapped into advanced targeting tools using both data and contextual cues to reach shoppers and frequent travelers that seek out high-quality products.

  • The experience began by capturing users’ attention with the ‘Life is out there’ messaging that took over the full screen once tapped, immersing the user in a beautiful hiking trail accompanied by the copy: "Your heart takes you to lovely places. All you need is to step out!"

  • Eliciting excitement and leveraging motion sensors, mCanvas took the user to a crossroads visual that asked them to make a decision. The 4-section screen instructed users to ‘TURN AND STEP’ in the direction they wanted to go, accompanied with the copy "Follow your heart."

  • Once the user stepped in the desired direction, they were shown a panoramic image with the campaign line, " Life Is Out There." Users were prompted to ‘swipe to explore’, revealing relevant items from the Lee Cooper Summer Collection.

  • On the bottom of this screen, the CTA: "VIEW COLLECTION" took users to the landing page to browse and purchase from the brand’s respective collection.

see the results for yourself

6.03 MN

users

3.7%*

engagement rate

*18X higher than industry benchmarks

11 secs

avg time spent

MOAT by Oracle

57.25%

on Screen %

impressions where at least 1 pixel of the ad was in-view with focus

79.08%

In-View %

unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second

81.54%

Fully On-Screen %

impressions where the ad surface was 100% on-screen for any period of time

campaign performance data

top 5 devices as per engagement

testimonial
The goal was to spread awareness about Lee Cooper’s Summer Sale Collection. With our campaign 'Life is Out There,' we aimed to evoke a sense of adventure and exploration in our audience. The mobile ad took users on a journey to literally ‘step out in style’ into the woods, beaches, lakes and mountains – to essentially explore how ‘life is out there!’ We are thrilled working with mCanvas to create an exciting and unique mobile experience, which achieved 18 times the engagement rate expected.
Jayesh Sali, Head of Marketing , Fashion & Lifestyle, Reliance Retail
The main challenge was stand out among competitors, creating a seamless mobile experience that engaged the audience effortlessly. Using our signature blend of creativity and innovation, the ad caught the user’s attention, encouraging them to embrace new experiences and discover Life out there through the brand’s summer sale collection. Using a swipe-reactive panoramic screen along with motion sensors on mobile, we created an immersive & interactive experience that reached over 6 MN users, positioning Lee Cooper as the preferred choice for summer fashion.
Rishi Sharma,
Senior VP, mCanvas
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