8 min read
20 Jan 2022

see how Yahoo Mail achieved >4% engagement rate while promoting its free 1000 GB storage feature with gamified mobile ad

Yahoo Mail
Yahoo Mail 1000 GB Storage
e-commerce
engagement
Singapore

what Yahoo Mail wanted

  • build awareness about the free 1000 GB storage it offers within its app

  • ensure users that they would never have to worry about storage shortage in their mailbox

branding solution offered by mCanvas

format
interstitial
targeting
male and female,
25 - 45 years of age

how the campaign was executed

  • with mCanva's in-app mobile ad format – interstitial

  • through an interactive game that encouraged users to engage with the ad, thereby creating strong recall

execution

  • the interstitial mobile ad informed users that they did not have to delete important emails to free storage space.

  • the campaign challenged users to tap on the notification bubbles on the screen within 10 seconds to gain more storage. the messaging in the bubbles were notifications they would typically receive when their mailbox storage is full. bursting these bubbles helped users gain more gigabytes of storage.

  • the closing screen featured the CTA ‘Download Now’ that directed them to the phone’s app store where they could proceed to download the app.

see the results for yourself

0.8MN

users

4.7%

engagement rate

12%

MoM growth for Yahoo Mail installs

>13 sec

avg time spent

campaign performance data

top 5 devices as per engagement

top 5 mobile apps as per engagement rate

testimonial
we wanted an incredibly creative way of showcasing the extra 1000 GB of storage we offered within the app. mCanvas helped us elevate our campaign narrative with a gamified concept that resonated with the audience. in fact, the 4% engagement rate is testament to the effectiveness of mobile branding ads in achieving campaign objectives.
Zen Leow, Consumer Marketer,
Yahoo Southeast Asia
this ad is an absolute masterpiece. not only did it enable users to physically interact with the ad, but it also reached customers in predefined areas with mCanvas’ regional targeting. further, we are thrilled with the exceptional results.
Sekhar Patnaik, Associate Vice President, Initiative Media
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