8 min read
20 Jan 2022

see how Dermatix® mobile ad achieved more than 15 times the engagement rate while promoting its Dermatix® Acne Spot Care

Dermatix
Dermatix Acne Spot Care
Pharma
engagement
Indonesia

what Dermatix® wanted

  • To introduce its new launched Dermatix® Acne Spot Care and showcase its effectiveness on acne scar

  • To boost user interest by showing easy usability & efficacy of the product

branding solution offered by mCanvas

format
interstitial
targeting
demographic
interest-based

execution

  • Users were prompted to tap Dermatix® Acne Spot Care on the woman's acne scar face in the ad.

  • The campaign then revealed how the blemishes fades, with engaging animations.

  • The 'buy now' CTA redirected users to the company e-commerce webpage, where they could purchase Dermatix® acne spot care

see the results for yourself

2.7MN

users

5.5%

engagement rate

>10 sec

avg time spent

campaign performance data

top 5 devices as per engagement

testimonial
We wanted to introduce our new launch product to a large female Gen Z audience as a solution to their struggle with acne scar/dark spots. we wanted to show a solution that not only showcased the efficiency of the product, but also stayed with them long after they interacted with the ad. with mCanvas, we could create an immersive visual and auditory experience that was short, fun and memorable. kudos to the team for executing a campaign that accurately reflected our end goal.
Rouli Hosiana, Senior Brand Manager Dermatix
we were looking for some freshness, and new ideas to promote the product for Dermatix when mCanvas came along. our experience with mCanvas was exceptional, as they provided great out-of-the-box ideas, and executed them perfectly. The entire end-to-end journey was seamless, and helped us add a lot of value, even exceeding our client’s expectations.
Rishi Oberoi,
Head Of Digital Havas
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