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case study
8 min read
see how Dermatix® mobile ad achieved more than 15 times the engagement rate while promoting its Dermatix® Acne Spot Care
Dermatix
Dermatix Acne Spot Care
Pharma
engagement
Indonesia
what Dermatix® wanted
To introduce its new launched Dermatix® Acne Spot Care and showcase its effectiveness on acne scar
To boost user interest by showing easy usability & efficacy of the product
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d3d39308e5e1dfa37ea23_objective.avif)
branding solution offered by mCanvas
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d1e92f534055c81121a5b_Frame.avif)
format
interstitial
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d1e927b80529af720e175_Frame-1.avif)
targeting
demographic
interest-based
interest-based
execution
Users were prompted to tap Dermatix® Acne Spot Care on the woman's acne scar face in the ad.
The campaign then revealed how the blemishes fades, with engaging animations.
The 'buy now' CTA redirected users to the company e-commerce webpage, where they could purchase Dermatix® acne spot care
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d3d3a72c181cf29983c57_execulation.avif)
see the results for yourself
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffd7adda67bf4c3596_Frame.avif)
2.7MN
users
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffceb0e2708ce529c5_Frame-1.avif)
5.5%
engagement rate
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffe8ba2cda7fe6a33a_Frame-2.avif)
>10 sec
avg time spent
campaign performance data
top 5 devices as per engagement
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d3d396b504e424c3f715d_motorola.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d247d21b2ce63115f9214_oppo.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d247cbb0a204929ac15be_vivo.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d247c6334009fd1d247fa_xiaomi.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d247c98e4a3f5d9d03ca3_samsung.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d3d39bc54d6fc8abbdaa2_map.avif)
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