8 min read
20 Jan 2022

see how Berger Paints leveraged regional targeting and advanced motion sensors in its mobile ad to achieve >24X higher engagement rate

Berger Paints
Berger Paints - Imperia Breathe Easy
home decor
engagement

what Berger Paints wanted

  • build awareness about Imperia Breathe Easy, its quality wood coating product

  • position the product as a new way to polish heritage furniture

  • highlight the key USPs of the product (non-toxic, low VOC, anti-microbial, and more) and therefore increase interest

  • specifically reach users in Kerala through regional targeting

branding solution offered by mCanvas

format
scroller, sticker, interstitial & expandable
targeting
regional
tech used
gyroscope and accelerometer motion sensors

how the campaign was executed

  • with mCanva's mobile branding solution - engagements

  • by integrating the accelerometer and gyroscope motion sensors in the phone to create an engaging and immersive ad experience

  • by leveraging regional targeting to ensure that the campaign resonated with interested users

execution

  • users were prompted to pan their phone upward to reveal the effects of Berger Paints’ Imperia Breathe Easy on heritage furniture.

  • integrating the accelerometer and gyroscope motion sensors in the phone, the ad then revealed the effects of the product on the furniture with an eye-catching visual.

  • the closing screen showcased the various benefits of the product.

  • the CTA ‘Know More’ directed users to the brand’s website that featured more information on the wood coating product.

see the results for yourself

1.1 MN

users

4.9%

engagement rate

>9 sec

avg time spent
( >24X higher than the 0.20% industry average for mobile banner ads)

MOAT by Oracle

56%

on Screen %

impressions where at least 1 pixel of the ad was in-view with focus

68%

In-View %

unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second

81%

Fully On-Screen %

impressions where the ad surface was 100% on-screen for any period of time

-87%

IVT rate

unfiltered impressions that were determined to be delivered to an invalid endpoint

testimonial
our core challenges were to create awareness and drive interest in the product. the team at mCanvas helped us navigate our challenges by creating an informative and engaging ad creative that blended regional targeting and advanced motion sensors. we effectively achieved our predefined branding KPIs. the Oracle Moat scores reinforce the positive impact that our ad had on the audience.
Sudhir Nair, Senior General Manager, Marketing, Berger Paints India Limited.
this ad is an absolute masterpiece. not only did it enable users to physically interact with the ad, but it also reached customers in predefined areas with mCanvas’ regional targeting. further, we are thrilled with the exceptional results.
Sekhar Patnaik, Associate Vice President, Initiative Media
read next

craft immersive ad experiences for your brand, with us!

thanks for reaching out to us
our team will get back to you, shortly
Oops! Something went wrong while submitting the form.