8 min read
20 Jan 2022

Perfetti – Happydent achieves 57% higher sessions with single screen interstitial banner ad; surpasses IAS viewability benchmarks

Perfetti - Happydent
Wavemaker Jakarta
Happydent - Race to Win
FMCG
sessions
interstitial

what Perfetti - Happydent wanted

  • highlight the gifts and offers that users could avail of and enjoy with its product range

  • create buzz around its limited time offers, and effectively drive purchase consideration

how the campaign was executed

  • the ad ran on mCanvas's interstitial ad format across premium mobile apps

  • eye-catching animations were used to highlight the various product offers, create interest and increase purchase consideration

  • by leveraging regional targeting to ensure that the campaign resonated with interested users

execution

  • as users engaged with the app, the single-screen interstitial ad seamlessly appeared on the screen.

  • details of the offers and gifts appeared animatedly on the screen. this helped to build attention and establish strong interest among them.

  • users could interact with the ad by tapping on the banner to learn more about the offers and prizes.

see the results for yourself

0.8 MN

users

5%

CTR

57%

click to session rate
*(users spent an average of 10 seconds on the landing page)

IAS Viewability Benchmarks

511.8k

total tracked ads

67%

quality impressions rate

68%

viewable rate

meets IAS avg of >62.52%

0.7%

invalid traffic rate

meets IAS avg of<0.88%

99%

pass rate

meets IAS avg of >96.09%

testimonial
Perfetti Van Melle Indonesia
the idea behind this campaign was to build online awareness about the exciting prizes and offers that users can win with our products. since this is a top funnel activity, we leveraged mCanvas's branding solution to highlight the offers and elevate our campaign narrative.
Taufan Haryo, Marketing Manager
Wavemaker Jakarta
for Perfetti Happydent's campaign, we cut through the cluttered online ad space by running the ad on premium mobile apps. the single screen interstitial ad proved extremely effective in driving high intent users to the brand's website.
Archana Kar, Associate Partner
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