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case study
8 min read
Goibibo’s cricket-themed time targeted mobile ad enables users to start a WhatsApp chat with impactful customized CTA
Goibibo
Logicserve
Goibibo Full Vasool League
travel
interstitial
what Goibibo wanted
promote its exciting free stay offer with a highly impactful mobile ad
leverage the popularity of a cricketing mega-event with its campaign ‘Full Vasool League’
encourage users to engage with the brand between the innings (during the break)
empower interested users to interact with the brand directly
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d3e3164d83caeb9c089be_campaign-creative.avif)
branding solution offered by mCanvas
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d1e92f534055c81121a5b_Frame.avif)
format
interstitial
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d1e927b80529af720e175_Frame-1.avif)
targeting
time targeting – cricket match days
execution
since the brand wanted users to interact with the ad between innings, the ad deployed time targeting and ran only from the 15th over of the first innings to the beginning of the second innings.
users were prompted to use the innings break wisely by tapping on the campaign CTA ‘WhatsApp Now’.
they were directed to the WhatsApp app, where they could interact with the brand directly and score great travel deals.
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d3e312d36ae1f9b941add_goibibo-campaign-mobile-screen.png)
see the results for yourself
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffd7adda67bf4c3596_Frame.avif)
5.7MN
users
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffceb0e2708ce529c5_Frame-1.avif)
2.8%*
clicks
engagement rate
engagement rate
*(14X higher than the 0.20% industry average for mobile banner ads)
testimonial
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