8 min read
20 Jan 2022

Goibibo’s cricket-themed time targeted mobile ad enables users to start a WhatsApp chat with impactful customized CTA

Goibibo
Logicserve
Goibibo Full Vasool League
travel
interstitial

what Goibibo wanted

  • promote its exciting free stay offer with a highly impactful mobile ad

  • leverage the popularity of a cricketing mega-event with its campaign ‘Full Vasool League’

  • encourage users to engage with the brand between the innings (during the break)

  • empower interested users to interact with the brand directly

branding solution offered by mCanvas

format
interstitial
targeting
time targeting – cricket match days

execution

  • since the brand wanted users to interact with the ad between innings, the ad deployed time targeting and ran only from the 15th over of the first innings to the beginning of the second innings.

  • users were prompted to use the innings break wisely by tapping on the campaign CTA ‘WhatsApp Now’.

  • they were directed to the WhatsApp app, where they could interact with the brand directly and score great travel deals.

see the results for yourself

5.7MN

users

2.8%*

clicks
engagement rate
*(14X higher than the 0.20% industry average for mobile banner ads)
testimonial
Leveraging the popularity of the popular cricketing event, mCanvas helped us deploy time targeting and reach users only while the matches were on. The customized CTA was highly effective in capturing interested users. Working with the Logicserve Digital and mCanvas teams was seamless, and we are pleased with the results.
Ankur Maheshwari, Associate Director, Brand & Mobile Marketing
Goibibo
Everyone wants to jump on the ‘moment marketing’ bandwagon, but it can be tricky to create a lasting impression in a cluttered ad space. mCanvas' innovative ad format Spotlight helped us to stay ahead of the curve and engage interested users.
Ravi Gupta,
AVP – Media Buying Logicserve
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