8 min read
20 Jan 2022

See How OnePlus Reached 12 million Users in 75 minutes With mCanvas’ Live Streaming Video Format to Launch Its New OnePlus 9 Series

OnePlus
OnePlus 9 Series Launch
consumer durables

industry highlights

the online live streaming industry has grown 99% between April 2019 and April 2020.

63% of people between the ages of 16- 34 regularly consume live streamed content

live content earns 27% more minutes of watch time per viewing, nearly 6 more minutes as compared to video on demand.

what Oneplus wanted

  • promote the launch of the OnePlus 9 series: 9, 9 Pro and the OnePlus Watch

  • inform consumers about the three products and their features

  • add to campaign reach other than YT and drive more traffic to the launch

our solution
scroller + sticker

how

  • promote the launch with a live video broadcast leveraging mCanvas’ ‘streambox’ video ad format

  • non-intrusive and natively positioned to provide users with a seamless experience on small screens

  • companion banner directs traffic to product lauch

why

  • incremental reach

  • innovative way of showcasing a product launch

  • mobile-first approach

  • generates industry disruptive results

  • directs traffic to the product launch via companion banner

branding solution offered by mCanvas

format
streambox
targeting
live streaming
tech used
time targeting

execution

  • scrolling through premium partner websites and apps, mCanvas’ streambox ad appeared on the screen natively, featuring a live video broadcast.

  • users could then watch the 75-minute video ad experience on their mobile phones. Below the ad, a custom-skinned banner featured relevant branding and key visuals.

  • the CTA ‘Watch Now’ directed users to the brand’s YouTube channel where they could watch the live event.

see the results for yourself

12 MN

users

6,324

Outbound Clicks

3 MN

Video View

25%

VTR

campaign performance data

top devices as per engagement

top channels as per engagement

top 5 websites and cities as per engagement rate

testimonial
For the launch of OnePlus 9, 9 Pro and Watch, we were on the lookout for an ad that would break the norm and create intrigue among our audience. mCanvas’ Streambox ad format was the best fit for the video launch. Their excellent team pulled all the stops to deliver this campaign and we are ecstatic about the exceptional results.
Rahul Datta, Media Specialist (Brand & Performance Media)
E-commerce | Product Marketing
this ad is an absolute masterpiece. not only did it enable users to physically interact with the ad, but it also reached customers in predefined areas with mCanvas’ regional targeting. further, we are thrilled with the exceptional results.
Sekhar Patnaik, Associate Vice President, Initiative Media
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