![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf532b634f294af5e07_coin-casestudy.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf490c4df33279569a2_coinswitch-kuber-original.avif)
see how CoinSwitch Kuber integrated all of mCanvas' solutions to reach 13.3 million users across India
what CoinSwitch wanted
communicate that CoinSwitch Kuber app allows people to invest in any kind of cryptocurrency with as little as ₹100
spread awareness that investing in cryptocurrency is easy, accessible and non-risky
promote app downloads and create a lasting brand recall
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf4dc154a041cabf19f_objective-coinswitch.avif)
our solution
engagements + video views + clicks
how
promote expandable with an interactive experience through sticker, scroller and interstitial formats
promote interactive video experience through streambox
promote app downloads through spotlight
run our ads on premium mobile websites and apps
educate and provide info about ease of investing through CoinSwitch Kuber
promote app installs through CTA
why
higher click-through rate via app downloads
incremental reach
interactive campaign allows for higher brand recall
generate positive opinion on crypto
branding solution offered by mCanvas
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d1e92f534055c81121a5b_Frame.avif)
streambox
spotlight
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d1e927b80529af720e175_Frame-1.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dc52b8994b2b729f99f15_Layer_1.avif)
execution
solution - engagements
the sticker, scroller, interstitial ad formats intrigue the user to click and expand the ad to experience the engaging journey.
the campaign uses the ad formats to creatively turn around opinions about crypto trading.
on entering the experience, users are guided to spin their phone on a flat surface.
the gyroscope and accelerometer phone sensors triggers an animated gold coin to spin in the center of the screen and transitions into a bitcoin.
upon transition, the users are nudged to shake their phones, CTA ‘download app’ allows users to invest in bitcoins in as less as inr 100
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf4538f1510ca8fa35f_engagements.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dceb1fbb4a350b3e6fc32_video-view.avif)
solution – video views
the streambox format runs the ad on auto-play and auto-mute.
the companion banner communicates to the users about the interactivity of the ad.
the overlay intrigues with a multiple-choice question on minimum amount required to invest in Bitcoin. The choice determines the answer as right or wrong.
if the user does not interact for 5 seconds, the right answer is auto showcased.
the final banner appears with the brand tagline, logo and CTA ‘download app’
solution - clicks
the spotlight format appears as the user scrolls through content.
the ads messaging appears in the large format prompting users to click on the ‘download app’ CTA to get started to on investing in cryptocurrency.
the ad was non-intrusive and could continue scrolling if the user did not want to interact with the ad
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dceb07343764d1d7cef31_clicks.avif)
see the results for yourself
engagements
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffd7adda67bf4c3596_Frame.avif)
2.6 MN
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffceb0e2708ce529c5_Frame-1.avif)
3.15%
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffe8ba2cda7fe6a33a_Frame-2.avif)
11.5 secs
video views
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffd7adda67bf4c3596_Frame.avif)
7.3 MN
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffceb0e2708ce529c5_Frame-1.avif)
22.75%
clicks
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffd7adda67bf4c3596_Frame.avif)
3.4 MN
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d20ffceb0e2708ce529c5_Frame-1.avif)
2.2%
campaign performance data
top devices as per engagement
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf4b8505d10dedb6fb5_top-devices-engagement.avif)
top channels as per engagement
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf478bdeaa8ceee2461_top-devices-channel-engagement.avif)
top 5 websites and cities as per engagement rate
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663d38046b504e424c3a8a50_mc_logo_200x200.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dca46182623a40b6a1444_good_return.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dc3929b3e9633c8052e4a_zeenews.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf40ba9b530b709b158_dna.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf39d33b309222ed4e0_bw.avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/663dcdf488ea5f9253531b41_map%20(1).avif)
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/6641b33f3a9ea9997a0b2df7_crompton_thumb.avif)
Crompton's QuietPro Campaign With 360-degree Virtual Kitchen Silenced Competitors; Amazed 9.4MN Users And Achieved 4.6X Higher CTR
![](https://cdn.prod.website-files.com/65cb4a0253eeca4bad69b1b1/6641b340af727a929148ebce_jk_thumbnail.avif)